This Brow Product Will Change Your Life

I don’t consider myself an expert in many things but eyebrows, I KNOW. I honestly believe that eyebrows are the most important part of your face and can make or break you. They can redefine your whole look and they even play a very powerful role in how you communicate (cool right?). This is why it’s so important to keep them well groomed and why you need to find someone who UNDERSTANDS eyebrows.

My eyebrows have been through countless changes and they’re finally at a place where I understand how I want them. I didn’t care about my eyebrows at all back in the day and I decided to get them waxed because I hated the pain of threading. As I’ve grown up, I realized threading is better because it allows you to achieve a better defined shape and I’m all about keeping my arch intact. No more short and rounded brows for me! But, eyebrows are still not perfect (unless you’re Priyanka Chopra or Lily Collins). They need a little bit more help to enhance them and make them #browgoals. And boy do I have the product for you – the Glossier Boy Brow.

FIRST OF ALL, WHAT IS GLOSSIER?

Glossier is a beauty company that was launched by Emily Weiss, a blogger and former Vogue fashion assistant. She wanted to change the beauty industry by focusing on women having real experiences with their beauty products. Further, she wanted to focus on celebrating a woman’s natural beauty rather than artificial beauty. Because of this, Glossier’s tagline is “Skincare and Beauty Products Inspired by Real Life.” Perfectly fitting.

Glossier stands apart from other beauty brands because of its ability to connect with its consumers and allow them the power to choose their own style. The brand engages with its audience through “how to” videos with its products and Q&A with specific beauty issues to allow open conversations. Since Glossier’s launch, Weiss was able to grow it into a $400M+ (!!!) business. Glossier is breaking barriers through garnering feedback from women and asking them what they want rather than throwing products at them and telling them this is what they need.

WHY DO I NEED THIS PRODUCT? 

Because I said so? Just kidding! This product doesn’t need any hype – its results speak for itself. The Boy Brow is Glossier’s #1 product and rightly so. It’s a brow pomade that gives your eyebrows a natural enhanced look vs. a pencil or powder which adds more of an artificial boxy look. I’m not joking – a few swipes of the boy brow and you’re done! It tints, grooms, and shapes your eyebrows all at once. It cuts down on time and it’s SO easy to use!

My everyday morning routine consists of moisturizer, sunscreen, chapstick, and boy brow. I don’t think I need to do anything else because my eyebrows define my whole face. (Fun Fact: Strong brows make you look super put together on a make-up free day!) Its creamy wax formula also helps my eyebrows stay in place ALL DAY. You know when you come home after a long day and you look in the mirror and you’re like “OMG I looked like THIS all day? Yuck!” With the boy brow, it’s more like “WOW my eyebrows looked so good all day!”

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I don’t know about you but I could be wearing the perfect outfit, having the best hair day, the sun could be shining, but if my eyebrows aren’t PERFECT, there’s no point (dramatic, I know). When your eyebrows look good, you feel good. Eyebrows are SO important and need to be taken care of properly. Well-groomed brows frame the eyes and highlight your best features so make sure you’re taking care of them and purchasing the best products. Let me know if you try the Boy Brow and what you think of it!